Technology moves forward quickly, making it hard to decide what devices and systems to adopt. But as Warren Wander explains, technology is all about the way you use it, and a little creative thinking can make a difference to your business.
I was very impressed when I received a text from my dentist last week reminding me of an appointment I had on Tuesday. It was an easy and non-intrusive way of communicating and reminding me about the appointment but equally as importantly, it showed me that my dentist is modern, has his finger on the pulse and is utilising technology in an innovative way. It gave me a feeling of confidence in his abilities which I now assume is reflective of his service.
It is not uncommon for business focused lawyers to take a brief diversion from fee earning for the good of the firm, to review practice procedures and perhaps modernise and improve some of its administrative aspects.
With a focus on how costs can be saved through productivity improvements, how good and organised electronic record keeping can improve efficiency & risk, change can take place.
Imagine if your clients received text message reminders of appointments, or if your partners could read their scanned in mail from home in the mornings. How about email-shotting your client base from your electronic strong room with a newsletter or informative reminder telling them about other services that you do?
In my experience all of these things are very achievable with minimal cost and nominal effort and others are enjoying success with just this. There have been a number of times when I’ve had what I thought was a great idea, done nothing about it and then seen someone else come out with the exact same thing not too long after. For me, it’s all about just having a go and making it work and sometimes against the odds.
In this fast moving world that we live in today, possibilities are only limited by imagination and this is usually fuelled by things we experience in other areas of our everyday life.
I would like to suggest that by making a few small changes, you may be able to attract more new clients, change your new and existing clients’ perception and increase your staff morale.
Think about buying a cheap and cheerful pay as you go mobile phone with an inclusive text bundle and using it as a client notification tool. If you’re feeling a bit braver, you could look at subscribing to an internet service that will enable you to easily send text messages from a computer and this could eventually integrate with you Practice Managing Software, automating the process of reminders and delivering key client messages when required.
The possibilities are endless and that is what makes the opportunities for legal technology so exciting.
Warren Wander is the Managing Director of LawWare Ltd