Legal superbrand Quality Solicitors is preparing to launch a £15 million advertising campaign across the UK, ahead of the proposed rollout of ABS this year in Scotland.

The brand has an existing partnership with WH Smith, which places a Quality Solicitors position in each of their branches.

“This advertising campaign will ensure we create widespread awareness of the Quality Solicitors brand among individuals and businesses, and communicate to them the reasons why they should use their local Quality Solicitors firm for their legal issues,” said Craig Holt, chief executive of Quality Solicitors.

David Shearer, MD at Mediacom, the agency tasked with putting the campiagn together said the campaign had been planned "extremely carefully after researching the legal market in great depth."

"We are confident of helping QS to become a successful business on the back of this campaign,” he said. 

Quality Solicitors Chief Executive Caig Holt has told The Firm that ten new Scottish member firms will be announced later this year.