Growing law firm Gillespie Macandrew WS has appointed a specialist brand marketing agency to develop a new brand and marketing strategy in light of the recent expansion at the firm.
Edinburgh-based advertising and marketing agency 1576 will now work on repositioning the law firm after the recent merger with Hunters and the consolidation of the firm\'s various offices into new premises at Atholl Crescent in Edinburgh.
Initially, 1576 will work with the senior Gillespie Macandrew team to
develop a brand positioning for the firm and a communications strategy.
Derek McCulloch, Marketing & Development Partner at Gillespie Macandrew said: \"We are looking forward to working with 1576, who came through against tough competition for this important project. This will set the tone for our brand positioning and our communications for both our existing, strong client base and to potential clients. The legal, property and financial markets are undoubtedly fast changing and highly competitive and this project will assist us in steering the best course over the coming years.\"
Best wishes,
Kenneth Fowler, Strategy & Research Director at 1576 said of the win:
\"We are delighted to be working with a legal firm that understands the role
that a powerful brand plays in the ongoing growth of a business. Gillespie
Macandrew are already a very successful company, but what sets them apart is their real desire and ambition for future expansion. We are very excited at being a part of that future.\"